What Leads Users to Give Their Data Away?

How many times have you clicked “I agree” on a website or app’s terms and conditions without reading them?

Maybe you have a twinge of uncertainty, knowing that you should be informed about what the platform would do with your activity. Yet you are also aware that even if you spent the time to read through all the terms, you are completely disempowered from changing or negotiating what the site will do with the personal data you share.

A professional-appearing site might lead people to feel that the organizers of it are more professional and trustworthy themselves. This does seem counterintuitive, as we know that even the most professional and popular sites have been very casual with user data.

Most of use don’t have the time or the education to be able to comprehend a company’s privacy policy, put together by a whole legal team.

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