Getting on Top with Meika Hollender

Our goal: make birth control simple — because, there is no doubt that birth control is wildly complex.

Not only is the topic controversial, but sexual health can carry emotions, actions, and politics that span the spectrum of experiences from intense, gratifying pleasure to gross, generalized offenses.

To isolate a single part of sexual health, like birth control, proves fruitless, because it’s constantly wrapped up in other topics. Some topics are easy to discuss. Others may be uncomfortable to talk about or difficult to listen to. Because these topics are present in our everyday lives, we want to begin exploring them.

Without any hesitation, we present Meika — please enjoy!

I am the co-founder of Sustain, the first brand of all natural condoms, lubricants and wipes marketed to women. I started Sustain because for too long women have been stigmatized for being sexual. I decided to change all that and create a brand that empowers women to take control of their sexual health with better, safer products.

Sex-positivity to me means me in control of my body. It means never feeling ashamed for being sexual. It means never having sex with someone who makes you feel anything less then great about yourself. It means treating women and men equally when it comes to sex and to never judge people for doing what’s natural.

Condoms are incredible because when you make them sustainably (ie. Fair Trade latex, free of harmful chemicals) they are a net positive product. What that means is that by creating a product that prevents unplanned pregnancy and STDs, even with the minimal waste of throwing away the condom, the impact on people and the planet is overall positive.

My vision is to create a world where women talk about sex openly and honestly, and never with judgment. Where women have the products, education and information they need to get on top of their sexual health. Where all sexual wellness products are created in a way that won’t harm them, their partners, or the world.

To start talking about sex! The first step in having safe, fulfilling and pleasurable sex is to talk about it with friends, parents, doctors, and partners. By not talking about it we end up putting ourselves and our bodies at risk, and ultimately perpetuate the stigma associated with women who are sexual.

If you liked this article or are a fan of birth control and women’s health, let us know by clapping 👏 (you can clap up to 50 times!).

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